Its said in ZEN that it is not the target that the archer aims at, but in shooting the arrow he will find the self in the target. That is the spiritual development which will lead to the truth and the discovery of the self. As you progress as a designer, spiritual training becomes essential as you are no longer working to address the issues but, knowing that the issues will naturally be addressed when body, mind and right technique all come together as one.

Out commitment on paper may be the job deliverables and the scope, but what is more important to us is to add value to our customers. We put ourselves in our customer shoes understand the job in hand, we empathies and bring in experience and everything we have to contribute to our customer’s vision.

We have found our ikigai in adding value through visual communication to help our customers fulfill their mission. This we feel is the very purpose of DOTMATTERS and that’s our driving force.

In any business or corporate scenario, dissemination of information in the right manner is the crucial aspect for its success, survival and sustenance. Information and data must be presented to the audience for it to have maximum benefit and give the desired outcome. We at Dot Matters take extraordinary efforts to deliver suitable design solutions across web, print, audio/visual media to facilitate our clients to overcome their business challenges and achieve their desired objective efficiently.

Now more than ever before, is the need of the hour to innovate and invent ultra sophisticated modes of disseminating information yet simplistic in content and intent. The vast exposure of both information and knowledge has resulted in a highly aware community of people all over the world. In order to venture beyond survival we have to keep reinventing the way we think, feel and understand things around us. The risk of remaining complacent are far too many to ignore or dismiss. Change is vital. It is also the force that will drive us forward.

We are here to address a common problem and achieve a common goal. Our commitment to our client is deeply ingrained in our corporate culture-and we go above and beyond everything to affirm the same. Providing solutions is in our DNA. We thoroughly research every detail in the brief. We identify pain points and carry out a systematic execution of solving every issue.
We position our client’s brand stronger than the competitors. We strategize the marketing plan and take the company’s USP forward by understanding strengths, weakness, opportunities and threat’s (SWOT). More importantly, we understand the psychology of customers and work accordingly.
We effectively merge verbal and visual, art and science using lateral and divergent thinking. We believe in being adventurous and enterprising when it comes to conceptualizing abstract ideas into concrete results.
Our ideologies are backed by an in-depth analysis and understanding of consumer market trends, mega trends, industry dynamics and advancing technology. We are a team but work more like a single unified unit. Each team member brings in their own unique personality and professional acumen to create marvel out of mayhem and sense out of vague.

Our endeavor is to continuously upgrade and be updated with the current scenario yet never deviate far from our tradition based ideologies and well bred cultural affinities. We don’t negate one form of presentation for another, instead we collaborate and incubate collective ideas and thought processes to come up with the best fit and appropriate message content.

People often choose products based on their perceived value rather than their actual value. The same visual identity seen time and again builds trust, and trust keeps customers coming back for more. It’s kind of like putting a face to a name - logos help people remember their experiences with companies. To create such iconic brand identities, its best we understand the elements and form a process. Based on my knowledge as a designer over a period, below is the process I find best fit for me.

We follow a 4 stem method (RESEARCH, INSIGHT, STRATEGY AND EXECUTION). To do this, we take more time to understand the brief and then, we apply our decades of collective experience on to it. The numbers tell a (Success) story. It cannot be stated often enough that in today’s competitive marketplace, the only edge you have is knowledge. The more you know, the better informed you are, the higher success rate you experience. Before starting on any branding/ marketing assignment, we at DotMatters put on our research caps and collect, compile, and collate all the information we need to ensure the success of our project.

#1: Make Your Design Instinctive: Seamless user experiences are born of connected interactions between a person and an object, a user and an interface. I like to observe users’ subconscious behavior and how they typically engage with digital products. My focus is focus on creating experiences that accommodate users’ interactions and responses, rather than trying to create new and different experiences that users can’t relate to.